About
Born from a passion for design and a frustration with the status quo, VES Golf delivers premium performance and modern style golf apparel without the luxury price tag.
Our founder, James Golding, driven by a lifelong love for the game and an appreciation for design, returned to golf after a 16-year break and quickly realised something was missing—stylish, high-quality apparel that offered genuine value.
VES Golf was born to fill that gap, delivering fashion-forward designs made from premium performance fabrics without the inflated price tag. Every piece is crafted for the modern golfer: timeless, comfortable, and designed to elevate your style both on and off the course.
The VES Golf Story
How VES Golf Began
VES Golf was born when I rekindled my long-lost love for golf. After a 16-year break, I returned to the game and quickly realized that golf apparel had become overpriced and uninspired. Stylish, high-quality, and affordable options were hard to find — so I decided to create them myself.
What started as an idea soon became an obsession. Countless hours of research, design exploration, and planning led to the creation of VES Golf — an Australian-owned brand offering standout apparel for every golfer, occasion, and budget.
Today, VES Golf is a reality, and I can’t wait for the day I spot other golfers wearing our apparel on the course.
Golf and I
For me, golf has always been about being outdoors, enjoying the scenery, and sharing moments with others. It’s a game of challenge and reward, where every round is an experience and every shot tells a story. No matter how I play, there’s never a bad day on the golf course.
The Name “VES”
The name comes from a business founded by my wife’s great-grandfather on the island of Crete — VES E.P.E., a manufacturing company producing olive oil, soap, pasta and other products.
That original business has evolved over time, but its legacy of craftsmanship, pride, and progress lives on through VES Golf.
The VES Approach
We believe modern golfers want apparel that performs, looks refined, and feels genuinely well-made.
We design fashion-forward pieces using premium performance fabrics, balancing comfort, durability, and a clean aesthetic — without the inflated prices often found in traditional retail.
As a direct-to-consumer brand, we focus on thoughtful design, quality construction, and a seamless experience from order to wear — so every piece transitions effortlessly from the course to everyday life.
Our mission is to build a modern golf brand that respects the game, the golfer, and the value of well-designed apparel — quality you can feel, style you can trust, and pricing that makes sense.
VES GOLF
Our Aim
To create and offer golf apparel featuring timeless styling. real performance and genuine value.
Our Drivers
Born from a passion for design and a frustration with the status quo, VES Golf delivers premium performance and modern style without the luxury price tag.
Our Core Values
VES Golf is built on three core pillars: Versatility, Excellence, and Style. We reject the market of overpriced, bland apparel by engineering our collection with superior technical fabrics and refined, modern aesthetics. Our mission is to deliver uncompromising quality, a tailored fit, and standout style that empowers every golfer to look composed, feel confident, and perform at their peak, both on the course and off it.
Our Design Pledge
Born from the synergy of modern golf culture and premium performance design, VES Golf blends clean aesthetics with functional craftsmanship. Every piece is created with golfers in mind — timeless, comfortable, and built to elevate your style, on and off the course.
Our Range
Designed for both performance and polish. The modern silhouette and tailored fit look sharp, transitioning seamlessly off the course.
Our Collection
Stop settling for overpriced, bland apparel. Explore the full VES Golf collection, bringing passion to our designs and a timeless refined look to the course.
