Founders Message
The story behind VES Golf — born from passion, shaped by purpose.
VES Golf was founded from a desire to create something meaningful. It was born out of a career that no longer offered me fulfilment and a need to reconnect with creativity, purpose, and passion. With a lifelong appreciation for design and style, it felt only natural to combine these interests with my deep-rooted passion for the game of golf.
But before we get to today, let’s go back in time. I was lucky enough to grow up near a public golf course that during my younger adventurous years became like an extension of our backyard. What started as running through the trees and collecting lost balls soon led to playing the game itself — and from my very first round, I was hooked. I loved everything about golf, even though I wasn’t particularly good at it.
As life moved on, golf gradually took a back seat. Years passed, but my love for the game never faded. Then, after a 16-year break, I picked up the clubs again and was instantly drawn back into the game. After such a long gap, I obviously had to update my golfing wardrobe and when I did, I noticed that not only was retail golf apparel overly expensive, but the available designs and styles felt limited and uninspired.
That’s when the idea for VES Golf was born. That first spark has led us to today where VES Golf is a reality and I am thrilled that we are launching. So welcome to VES Golf where you can find timeless, stylish, high-quality golf apparel appealing to all categories of golfers, without the inflated price tag.
I sincerely hope you enjoy being part of the VES Golf apparel wearing community.
JAMES GOLDING
Founder, VES Golf
